Transformation through new corporate design
In a nutshell
We developed the new corporate design as part of a worldwide relaunch of brand communication.
About Naue
Naue is one of the world’s leading manufacturers of geosynthetics. The company has decades of experience in the development and production of high-quality solutions in the field of geosynthetics. With over 500 employees, Naue is committed to the development, production and application of geosynthetics. Naue is based in Germany and has subsidiaries and offices worldwide.
Sustainability as part of the new identity
We developed the new corporate design as part of a global relaunch of brand communication and on the basis of a strategic repositioning. In keeping with the new slogan “Building on sustainable ground,” the theme of sustainability has played an important role in the overall look and feel of the new brand. The new logo establishes a recognizable link to the traditional figurative mark, yet positions the company in a forward-looking way that differentiates it from the competition. We have recorded the most important brand elements and their use in a corporate design manual. After the successful introduction of the new corporate design, we also realized the website relaunch for Naue.
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