2R software – Brand relaunch for the digitalization of waste processes
Don't waste time.
Brand
2R software
Model
B2B
Industry
Waste management
For 20 years, 2R software has specialized in digitalization solutions for waste processes. They offer smart software that helps waste management companies to make their workflows more efficient, sustainable and automated. The brand essence of 2R software is clear: Digitize and sustainably optimize processes. This has been translated into a modern, visually progressive design that demonstrates the company’s visionary innovative strength.
The updated logo, now with the number 2 instead of the full “Zwei”, was a defining feature of the branding. The adapted word mark and the corporate typeface with its circular curves symbolize the circular economy that 2R software stands for.
The claim sums it up: “Don’t waste time” emphasizes the focus on efficiency, innovation and environmental awareness and also underlines the product promise. With the word “waste”, the claim contains a playful ambiguity (in German “Verschwendung” but also “Abfall”).
The 2R software color gradient is deliberately given a fine noise in all applications – whether logo or key visual – creating a textured and high-quality look, while the colors represent the david and clearo product brands. The progressive, digital brand identity was united in a consistent branding, so that the product brands merge visually but remain clearly distinguishable thematically.
david makes business processes in waste management easier for waste disposal companies. The software offers an integrated financial accounting interface, add-ons such as a scales connection and driver apps. The website highlights the individual benefits and added value of the complete digital solution. Graphics illustrate the functions in an understandable way.
clearo digitizes and optimizes waste management for waste producers as a holistic software solution. The app-based functions create transparency for production companies. clearo specifically addresses the target group of waste producers through the color and word mark, which implies that waste produced must also be “disposed of” again – thus closing the circle.
The different target groups of both software products are deliberately addressed with informative graphics and the complex content of the product solutions is communicated as simply as possible. To achieve this, we took a close look at 2R software’s range of services and had employees explain the products in detail in order to prepare and design them for specific target groups.
“2R software is a visionary company that forms a central interface in the circular economy between waste producers and waste disposal companies with its digital and future-oriented products. The collaboration with the entire 2R software team worked perfectly from start to finish and gave the entire project a strong sense of purpose thanks to its direct environmental relevance.”
Niklas Beab
Junior Brand Strategist
The merger of the previously separate david and clearo product pages into a joint homepage was implemented using different color schemes. By assigning the different shades of blue to the respective product brands, the areas are clearly differentiated from each other, while the uniform design preserves the brand identity and the affiliation to the umbrella brand.
“The development of the 2R software website was an exciting task, which involved presenting the company’s complex products in a user-friendly yet technically in-depth way. A clear presentation of the software functions and a structured navigation that allows visitors to find information quickly and easily were particularly important.”
Katharina Nolte
Web Designer
“When I see our current brand identity, it makes me really happy! The logos, the claim, the design elements and the website are simply eye-catching. The collaboration with the Schwarz+Matt team was super productive and successful – and also really fun!”
Sandra Gemein
Marketing management
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