Language also influences how we perceive brands. To create a three-dimensional and complex brand, consistency is needed - also in terms of tonality and wording. We create brands that speak the language of the target group.
Our services in verbal identity
Brand name
Based on the respective brand positioning, we develop a unique brand name that gets into the minds of the targets and gets to the heart of the respective brand.
Brand values
A brand stands and falls with the values it stands for. They help shape the brand identity. Being good alone is no longer enough today. Customers also want to establish an emotional connection to a brand – a brand that represents strong values.
Vision and mission
We support you in putting your drive into a vision and mission statement. Customers should understand what you are doing what for. This gives your brand an identity-creating and emotional momentum.
Claim
We design a claim that pays off on the positioning, reflects the corporate culture and simply feels good.
Tone-of-Voice
We find the right tone to ensure that relevant targets also feel addressed by a brand. A tone-of-voice ensures consistent communication and gives brands an identity-forming character.
Copywriting
No story without text. No story, no brand. We bring the uniqueness of brands into key messages, brand stories and other text formats – it’s a never-ending love brand story.
