Dortmund University of Applied Sciences and Arts

A campaign for Dortmund University of Applied Sciences that can be adapted to the various departments? Challenge accepted.

(Überblick)

"Dort wo man dich kennt"

Dortmund University of Applied Sciences and Arts offers students around 70 Bachelor’s and Master’s degree courses in eight departments. For the winter semester 2023/24, we were asked to design a campaign that would appeal to prospective students online but also out-of-home.

(Firma)

Dortmund University of Applied Sciences and Arts

(Branche)

Education

(Jahr)

2022

(Leistungen)

Brand experience

(brand experience)

Regional reference
and personal proximity

The campaign design was initially based on the CD of the FH Dortmund, while our team was given the additional freedom to design the graphic elements of the campaign. In doing so, we were particularly concerned to emphasize the regional reference and the personal proximity of Dortmund University of Applied Sciences and Arts. Our team fulfilled this typographically and in copywriting. The “There” in Dortmund becomes the campaign claim “Dortmund University of Applied Sciences where they know you”. This claim can now be found throughout Dortmund and the surrounding area as posters, on buses, but also on social media.